Grab Lunch or Go to a Happy Hour

Getting a small group together for drinks or a meal is a great way to catch up on what’s going on in each other’s lives. But it’s also a great way to promote your business in a casual way. Ask your current customers to recommend a couple of friends or family members that might be interested in your products. Then set up a time for everyone to get some lunch or coffee, or even a drink at a local happy hour. Then, as you introduce yourself and your business to these new potential clients, your current customers can advocate for you, explaining how they have enjoyed your products and their experiences buying from you. Not only is it less work for you than hosting the traditional product party, but it’s less intimidating for your potential customers who may get scared off by a big group setting and the pressure that comes with it.

It’s important when you’re doing this not to apply pressure on anyone. The idea behind lunch, coffee or a happy hour drink is to make it as intimate and casual as possible and to get to know everyone’s wants and needs. And if possible, bring some free samples for them to try. Then, if nobody buys from you, follow up with them in a week or two to see how they’re liking the samples. This may sound like a slow way of gaining customers, but if you do it once every week, and combine it with other tactics, you’ll begin to see an increasing interest in your business in no time.

These are just a few suggestions to help you build your business. There are, of course, plenty more. And as you do begin to see an increase in your customers, it’s important to have a way to manage them. As a member of NFICA, you get discounts on the supplies you need to keep your growing business as organized as possible. Become a member today.

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