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HOW TO INCORPORATE INFLUENCERS INTO YOUR MARKETING

If you’re a small business owner, it’s not uncommon to look for ways to expand your social media

January 12, 2022

‘TIS THE SEASON…TO GIFT YOURSELF!

As we approach the Holiday season, now is a great time to give yourself a new program, gadget, or to

December 8, 2021

AMAZON: An Advertising Platform for the Holiday Season

There is an incredible number of advertising channels to choose from, especially in the digital spac

December 1, 2021

WHAT YOU DON’T KNOW ABOUT SEO CAN HURT YOU

Search Engine Optimization, or SEO, is the process of organically increasing traffic to your website

November 9, 2021

WHY ADOPT INSTAGRAM POLLING?

In the ever-evolving Instagram world, polls have remained one of the most under-hyped features. Alth

October 26, 2021

USING INSTAGRAM STICKERS TO PROMOTE YOUR BUSINESS

Instagram story features have popped off over the last few years. As a small business owner selling

September 27, 2021

AMAZON VS SHOPIFY — HOW TO DECIDE WHICH PLATFORM IS BEST FOR YOUR SMALL BUSINESS

As your small business progresses, it won’t be long until you likely consider an online presence.

September 15, 2021

WHAT HAPPENED TO FACEBOOK POLLS?

Facebook polls are a great way to increase engagement with your brand and inform business decisions.

August 19, 2021

TIPS TO DEVELOP YOUR CONTENT STRATEGY

Developing an effective content strategy is one of the keys to success for any small business trying

August 4, 2021

NEW LINKEDIN FEATURES FOR FREELANCERS AND SERVICE PROVIDERS

For the past eighteen years, Linkedin has been providing business professionals with a way to networ

July 19, 2021

BEST TIMES TO POST ON SOCIAL MEDIA

If you are an entrepreneur, freelancer, direct seller, or small business owner, you are likely to ut

July 6, 2021

A FREELANCER’S STORY

My freelance career began with two things that I thought I would never do: I quit my full-time job w

June 17, 2021

STILL NOT SELLING ON ETSY? MAYBE IT’S TIME TO START

Etsy, a global online e-commerce marketplace where creatives and small business owners can sell thei

May 27, 2021

CARING FOR YOUR MENTAL HEALTH IN THE START-UP CULTURE

Elon Musk had a favorite saying he learned from a friend. “Starting a company is like eating g

May 11, 2021

ANIMATED VIDEO MARKETING IN 2021

Did you know statistics reveal that including an animated video on your landing page can increase yo

April 20, 2021

CREATING A YOUTUBE CHANNEL FOR YOUR BUSINESS

Advertising your business on YouTube is a highly advantageous marketing move if you’re a small

April 6, 2021

IS PERMALANCING RIGHT FOR YOU?

According to the “Freelance Forward 2020” study, 36% of the US workforce freelance, an

March 25, 2021

WHAT TO KNOW AS A FIRST TIME TAXPAYER WHO IS SELF-EMPLOYED

Tax season can be stressful for even the seasoned taxpayer but can be incredibly daunting for the fi

March 9, 2021

USING INSTAGRAM REELS TO PROMOTE YOUR BUSINESS

Have you ever heard of Instagram Reels? First launched in Brazil in 2019, the now-global Instagram

March 1, 2021

HOW TO FIND YOUR PASSION AND MAKE MONEY DOING IT

Interview with Leah Glover-Hayes We recently chatted with Leah Glover-Hayes, founder of Nashville-ba

February 17, 2021

HAVE YOU THOUGHT ABOUT MARKETING ON REDDIT?

By now, most marketing professionals are aware of the ins and outs of using social media platforms a

February 10, 2021

DECIDING HOW TO CHARGE AS A FREELANCER

Deciding how to charge as a freelancer can be difficult when you’re first starting out. The mo

February 1, 2021

ARE YOU ON CLUBHOUSE YET?

Clubhouse is the latest platform to sweep the social media scene. Born through a socially deprived

January 20, 2021

WHY YOU SHOULD BE USING CUSTOMER SURVEYS

Conducting customer satisfaction surveys are among the best ways to encourage user engagement, estab

January 11, 2021

MEASURING THE SUCCESS OF YOUR EMAIL CAMPAIGNS

Running an email marketing campaign takes a lot of planning and hard work. So when it’s time t

December 28, 2020

SOME BASICS FOR STARTING A HOME-BASED BUSINESS

Whether you’ve taken a leap of faith and quit your 9-5 or want to generate some side income, s

December 17, 2020

INTERVIEW — HOW TO MANAGE YOUR FINANCES AS A FREELANCER

Ben Henry-Moreland was a classical singer straight out of college. Though school had given him the s

December 9, 2020

IS YOUR ONLINE STORE READY FOR THE HOLIDAY SHOPPING SEASON?

We all know that holiday shopping will look a lot different this year compared to years past, thanks

November 30, 2020

PREPARING FOR SMALL BUSINESS SATURDAY

Small Business Saturday is quickly approaching. This year it falls on November 28. If 2020 has shown

November 19, 2020

HOW TO MARKET YOURSELF DURING THE HOLIDAYS

What comes to mind when you think of the holidays? Perhaps it’s time spent with family, delicious

November 14, 2020

WHY YOU SHOULD EXPLORE THE BUSINESS COMMUNITY AROUND YOU

People network for a lot of reasons. To keep up with the latest trends in an industry, connect with

October 23, 2020

THE POWER OF EMPATHETIC MARKETING

Consumers have a lot more choices regarding what they buy and who they buy it from. Regardless of yo

October 13, 2020

4 REASONS E-COMMERCE BUSINESSES FAIL

Ecommerce businesses are booming. The COVID pandemic aside, online sales are expected to reach $4.5

September 22, 2020

WHAT IT LOOKS LIKE TO SURVIVE AND THRIVE AS A SMALL BUSINESS DURING COVID

According to the Small Business Association, there are 30.7 million small businesses in the United

September 12, 2020

HOW I GOT INTO FREELANCING FULL TIME

In December 2017, I was let go from a local tech startup, along with several other members of the ma

August 18, 2020

FIVE APPS EVERY ENTREPRENEUR SHOULD USE

Smartphones have become a must-have tool in the way we do business. By way of mobile apps, they allo

August 7, 2020

HOW TO USE KEYWORDS TO DRIVE TRAFFIC TO YOUR ONLINE CONTENT

If you want your content found online, no matter if it’s your website, social media posts, or

July 24, 2020

MOVIES, PODCASTS, BOOKS AND MORE TO INSPIRE YOU

Sometimes when you’re running your own business, you need a little motivation. Bogged down by

July 14, 2020

CRITICAL CONVERSATIONS: 6 STEPS TO DISCUSS RACE RELATIONS WITH YOUR TEAM

Today, we want to start by saying this. Plainly and simply. There is no place for racism in our da

June 22, 2020

FIVE TIPS FOR USING A PINTEREST BUSINESS ACCOUNT

You have probably figured it out by now. Pinterest has grown up beyond the room decor ideas and the

June 15, 2020

TOP 3 PRINT MATERIALS YOU NEED…EVEN IN AN ONLINE BUSINESS

Picture these two ordinary places: your mailbox and your desk. Just about everyone has them. Both pl

May 20, 2020

ETHICAL MARKETING IN TODAY’S PANDEMIC

Marketing—It may be your favorite or your least favorite part of your job. But here’s one thing

May 6, 2020

Website Design 101

In our last blog post, we talked about how to select the best website builder to suit your needs. No

April 27, 2020

How To Select A Website Builder

If you’re a direct seller and don’t have a website or online store, you’re missing

April 20, 2020

Using a Paid Subscription Model to Create Recurring Revenue

One of the hottest trends right now is the subscription box, made popular by companies such as Blue

March 23, 2020

Content Marketing For Each Generation

Millennials and Gen Z are surpassing Baby Boomers as the largest consumer group in the United States

March 16, 2020

6 WAYS YOU CAN SUPPORT YOUR FRIENDS IN DIRECT SALES WITHOUT SPENDING MONEY

If you are a direct sales consultant, you know how important it is to have your friends’ support,

February 24, 2020

How to use Hashtags Correctly on Social Media

If you’re on social media, you’ve more than likely noticed the use of hashtags on a variety of p

February 13, 2020

The Five Types of People to Surround Yourself With

“Walk with the dreamers, the believers, the courageous, the cheerful, the planners, the doers,

January 28, 2020

Make Your 2020 Business Resolutions More Meaningful by Taking Stock of your Wins and Losses in 2019

Whew! You’ve survived the holidays, and you’ve made it to 2020. Hopefully, you’v

January 9, 2020

How to save on shipping with all of those holiday returns

Shipping is one of the highest costs for online businesses. With large eCommerce retailers such as A

December 16, 2019

How to Utilize Instagram for the Holidays

Christmas and Hannukkah are almost here. Though the holiday season will be over before we know it, y

December 9, 2019

Why You Should Use Personalization and Segmentation in Your Marketing Strategy

The holidays are here. That means it’s time to ramp up your marketing efforts to take advantage of

November 18, 2019

Google Search Tips to Attract Holiday Shoppers

You are no doubt preparing your business for the holiday season rush. For many businesses, this is t

November 11, 2019

How to Create Your Own Benefits Package

While working for yourself has multiple perks like flexible hours, working from wherever you want, a

October 21, 2019

What to Consider Before Choosing a Direct Sales Brand to Represent

In our last blog post, we talked about what you need to know before becoming an entrepreneur. If you

October 1, 2019

Back-to-Basics Tips in a Digital World

With the rise of smartphones, social media, and Google, the world is overrun with digital marketing.

September 23, 2019

What You Need to Know Before Becoming an Entrepreneur

By next year, it’s estimated that more than 27 million Americans will leave the traditional workpl

September 12, 2019

How to Convert Followers to Customers Through your Facebook and Instagram Shops

Last week, we wrote about how to drive traffic to your website’s online store. But many of you may

September 3, 2019

4 Ways to Increase Traffic to Your Website Store

Let’s just get this out of the way right now. Besides your family and close circle of friends, nob

August 22, 2019

Get Over Your Sales Call Fears with These Tips

Go ahead, you can admit it. You’re intimidated by cold calling potential customers. The idea of pi

August 12, 2019

How to Avoid the Summertime Business Blues

Summertime can be a tough time for independent contractors. While it’s traditionally the season wh

July 29, 2019

Why Planning Your Next Event Using Eventbrite and Facebook Together Ensures Greater Success

When you planned your last event, how successful was it? Was the attendance what you had hoped? Or i

July 15, 2019

5 Reasons You Should Attend That Next Conference

So, there’s a direct sales conference coming up and you’re thinking about not going. You’re sa

July 8, 2019

How to Use Pinterest to Get More Sales

More than likely, you’re familiar with how Pinterest works. It’s a social media platform tha

June 24, 2019

6 Ways to Spend Less on Great Promotion

You’ve begun to establish yourself in the direct sales world and you need to keep the momentum

June 17, 2019

5 Ways to Encourage Your Team

If you’re a team leader in the direct sales industry, you know how difficult it can be to keep you

June 3, 2019

6 Ways to Better Time Management This Summer

When you’re in direct sales, time management can be challenging, especially with summer approachin

May 20, 2019

An Introduction to Content Marketing

In our last post, we introduced you to the concept of content marketing and how it could be useful w

May 13, 2019

You’ve Got Customers…Now What? Keep Them Engaged

In our last post, we wrote about 3 Surefire Ways to Get More Customers. But what do you do once you�

May 6, 2019

3 Surefire Ways to Gain More Customers

When you’re starting your direct sales business, getting your first customers can be challenging.

April 22, 2019

The Importance of Tracking Your Contacts

In the world of direct sales, your customer base makes or breaks your business. Keeping track of the

April 15, 2019

How You Can Convert Shoppers into Paying Customers

As a member of the direct sales community, you have to play many roles. You’re a salesperson a

April 8, 2019

Is Direct Sales Safe?

When starting a direct sales business, you’ll most likely have people warn you against the dangers

March 18, 2019

Before Starting Your Direct Sales Business, Read These FAQs

Welcome to the world of direct sales! Working as an independent contractor is exciting, but it can a

March 4, 2019

HOW TO…

NFICA’s blog — dedicated to the art of owning your own business

HOW TO INCORPORATE INFLUENCERS INTO YOUR MARKETING

‘TIS THE SEASON…TO GIFT YOURSELF!

AMAZON: An Advertising Platform for the Holiday Season

WHAT YOU DON’T KNOW ABOUT SEO CAN HURT YOU

WHY ADOPT INSTAGRAM POLLING?

USING INSTAGRAM STICKERS TO PROMOTE YOUR BUSINESS

AMAZON VS SHOPIFY — HOW TO DECIDE WHICH PLATFORM IS BEST FOR YOUR SMALL BUSINESS

WHAT HAPPENED TO FACEBOOK POLLS?

TIPS TO DEVELOP YOUR CONTENT STRATEGY

NEW LINKEDIN FEATURES FOR FREELANCERS AND SERVICE PROVIDERS

BEST TIMES TO POST ON SOCIAL MEDIA

A FREELANCER’S STORY

STILL NOT SELLING ON ETSY? MAYBE IT’S TIME TO START

CARING FOR YOUR MENTAL HEALTH IN THE START-UP CULTURE

ANIMATED VIDEO MARKETING IN 2021

CREATING A YOUTUBE CHANNEL FOR YOUR BUSINESS

IS PERMALANCING RIGHT FOR YOU?

WHAT TO KNOW AS A FIRST TIME TAXPAYER WHO IS SELF-EMPLOYED

USING INSTAGRAM REELS TO PROMOTE YOUR BUSINESS

HOW TO FIND YOUR PASSION AND MAKE MONEY DOING IT

HAVE YOU THOUGHT ABOUT MARKETING ON REDDIT?

DECIDING HOW TO CHARGE AS A FREELANCER

ARE YOU ON CLUBHOUSE YET?

WHY YOU SHOULD BE USING CUSTOMER SURVEYS

MEASURING THE SUCCESS OF YOUR EMAIL CAMPAIGNS

SOME BASICS FOR STARTING A HOME-BASED BUSINESS

INTERVIEW — HOW TO MANAGE YOUR FINANCES AS A FREELANCER

IS YOUR ONLINE STORE READY FOR THE HOLIDAY SHOPPING SEASON?

PREPARING FOR SMALL BUSINESS SATURDAY

HOW TO MARKET YOURSELF DURING THE HOLIDAYS

WHY YOU SHOULD EXPLORE THE BUSINESS COMMUNITY AROUND YOU

THE POWER OF EMPATHETIC MARKETING

4 REASONS E-COMMERCE BUSINESSES FAIL

WHAT IT LOOKS LIKE TO SURVIVE AND THRIVE AS A SMALL BUSINESS DURING COVID

HOW I GOT INTO FREELANCING FULL TIME

FIVE APPS EVERY ENTREPRENEUR SHOULD USE

HOW TO USE KEYWORDS TO DRIVE TRAFFIC TO YOUR ONLINE CONTENT

MOVIES, PODCASTS, BOOKS AND MORE TO INSPIRE YOU

CRITICAL CONVERSATIONS: 6 STEPS TO DISCUSS RACE RELATIONS WITH YOUR TEAM

FIVE TIPS FOR USING A PINTEREST BUSINESS ACCOUNT

TOP 3 PRINT MATERIALS YOU NEED…EVEN IN AN ONLINE BUSINESS

ETHICAL MARKETING IN TODAY’S PANDEMIC

Website Design 101

How To Select A Website Builder

Using a Paid Subscription Model to Create Recurring Revenue

Content Marketing For Each Generation

6 WAYS YOU CAN SUPPORT YOUR FRIENDS IN DIRECT SALES WITHOUT SPENDING MONEY

How to use Hashtags Correctly on Social Media

The Five Types of People to Surround Yourself With

Make Your 2020 Business Resolutions More Meaningful by Taking Stock of your Wins and Losses in 2019

How to save on shipping with all of those holiday returns

How to Utilize Instagram for the Holidays

Why You Should Use Personalization and Segmentation in Your Marketing Strategy

Google Search Tips to Attract Holiday Shoppers

How to Create Your Own Benefits Package

What to Consider Before Choosing a Direct Sales Brand to Represent

Back-to-Basics Tips in a Digital World

What You Need to Know Before Becoming an Entrepreneur

How to Convert Followers to Customers Through your Facebook and Instagram Shops

4 Ways to Increase Traffic to Your Website Store

Get Over Your Sales Call Fears with These Tips

How to Avoid the Summertime Business Blues

Why Planning Your Next Event Using Eventbrite and Facebook Together Ensures Greater Success

5 Reasons You Should Attend That Next Conference

How to Use Pinterest to Get More Sales

6 Ways to Spend Less on Great Promotion

5 Ways to Encourage Your Team

6 Ways to Better Time Management This Summer

An Introduction to Content Marketing

You’ve Got Customers…Now What? Keep Them Engaged

3 Surefire Ways to Gain More Customers

The Importance of Tracking Your Contacts

How You Can Convert Shoppers into Paying Customers

Is Direct Sales Safe?

Before Starting Your Direct Sales Business, Read These FAQs