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HOW TO…

NFICA’s blog — dedicated to the art of owning your own business

Being your own boss means you’ve got to be resourceful. Whether you’re a freelancer, independent contractor, self-employed, or a direct seller, you’re probably searching the term “how-to” online constantly for tips and tricks on improving your business. Our “How To” blog gives you relevant and insightful content related to all aspects of entrepreneurship. From marketing and finances to work/life balance and human resources, “How To” features in-depth articles and interviews with industry leaders to help your business stay competitive in the world of small business and the confidence to say, “I can do this!”

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CREATING A YOUTUBE CHANNEL FOR YOUR BUSINESS

Advertising your business on YouTube is a highly advantageous marketing move if you’re a small

April 6, 2021

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IS PERMALANCING RIGHT FOR YOU?

According to the “Freelance Forward 2020” study, 36% of the US workforce freelance, an

March 25, 2021

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WHAT TO KNOW AS A FIRST TIME TAXPAYER WHO IS SELF-EMPLOYED

Tax season can be stressful for even the seasoned taxpayer but can be incredibly daunting for the fi

March 9, 2021

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USING INSTAGRAM REELS TO PROMOTE YOUR BUSINESS

Have you ever heard of Instagram Reels? First launched in Brazil in 2019, the now-global Instagram

March 1, 2021

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HOW TO FIND YOUR PASSION AND MAKE MONEY DOING IT

Interview with Leah Glover-Hayes We recently chatted with Leah Glover-Hayes, founder of Nashville-ba

February 17, 2021

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HAVE YOU THOUGHT ABOUT MARKETING ON REDDIT?

By now, most marketing professionals are aware of the ins and outs of using social media platforms a

February 10, 2021

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DECIDING HOW TO CHARGE AS A FREELANCER

Deciding how to charge as a freelancer can be difficult when you’re first starting out. The mo

February 1, 2021

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ARE YOU ON CLUBHOUSE YET?

Clubhouse is the latest platform to sweep the social media scene. Born through a socially deprived

January 20, 2021

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WHY YOU SHOULD BE USING CUSTOMER SURVEYS

Conducting customer satisfaction surveys are among the best ways to encourage user engagement, estab

January 11, 2021

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MEASURING THE SUCCESS OF YOUR EMAIL CAMPAIGNS

Running an email marketing campaign takes a lot of planning and hard work. So when it’s time t

December 28, 2020

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SOME BASICS FOR STARTING A HOME-BASED BUSINESS

Whether you’ve taken a leap of faith and quit your 9-5 or want to generate some side income, s

December 17, 2020

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INTERVIEW — HOW TO MANAGE YOUR FINANCES AS A FREELANCER

Ben Henry-Moreland was a classical singer straight out of college. Though school had given him the s

December 9, 2020

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IS YOUR ONLINE STORE READY FOR THE HOLIDAY SHOPPING SEASON?

We all know that holiday shopping will look a lot different this year compared to years past, thanks

November 30, 2020

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PREPARING FOR SMALL BUSINESS SATURDAY

Small Business Saturday is quickly approaching. This year it falls on November 28. If 2020 has shown

November 19, 2020

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HOW TO MARKET YOURSELF DURING THE HOLIDAYS

What comes to mind when you think of the holidays? Perhaps it’s time spent with family, delicious

November 14, 2020

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WHY YOU SHOULD EXPLORE THE BUSINESS COMMUNITY AROUND YOU

People network for a lot of reasons. To keep up with the latest trends in an industry, connect with

October 23, 2020

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THE POWER OF EMPATHETIC MARKETING

Consumers have a lot more choices regarding what they buy and who they buy it from. Regardless of yo

October 13, 2020

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4 REASONS E-COMMERCE BUSINESSES FAIL

Ecommerce businesses are booming. The COVID pandemic aside, online sales are expected to reach $4.5

September 22, 2020

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WHAT IT LOOKS LIKE TO SURVIVE AND THRIVE AS A SMALL BUSINESS DURING COVID

According to the Small Business Association, there are 30.7 million small businesses in the United

September 12, 2020

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HOW I GOT INTO FREELANCING FULL TIME

In December 2017, I was let go from a local tech startup, along with several other members of the ma

August 18, 2020

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FIVE APPS EVERY ENTREPRENEUR SHOULD USE

Smartphones have become a must-have tool in the way we do business. By way of mobile apps, they allo

August 7, 2020

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HOW TO USE KEYWORDS TO DRIVE TRAFFIC TO YOUR ONLINE CONTENT

If you want your content found online, no matter if it’s your website, social media posts, or

July 24, 2020

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MOVIES, PODCASTS, BOOKS AND MORE TO INSPIRE YOU

Sometimes when you’re running your own business, you need a little motivation. Bogged down by

July 14, 2020

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CRITICAL CONVERSATIONS: 6 STEPS TO DISCUSS RACE RELATIONS WITH YOUR TEAM

Today, we want to start by saying this. Plainly and simply.  There is no place for racism in our da

June 22, 2020

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FIVE TIPS FOR USING A PINTEREST BUSINESS ACCOUNT

You have probably figured it out by now. Pinterest has grown up beyond the room decor ideas and the

June 15, 2020

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TOP 3 PRINT MATERIALS YOU NEED…EVEN IN AN ONLINE BUSINESS

Picture these two ordinary places: your mailbox and your desk. Just about everyone has them. Both pl

May 20, 2020

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ETHICAL MARKETING IN TODAY’S PANDEMIC

Marketing—It may be your favorite or your least favorite part of your job. But here’s one thing

May 6, 2020

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Website Design 101

In our last blog post, we talked about how to select the best website builder to suit your needs. No

April 27, 2020

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How To Select A Website Builder

If you’re a direct seller and don’t have a website or online store, you’re missing

April 20, 2020

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Using a Paid Subscription Model to Create Recurring Revenue

One of the hottest trends right now is the subscription box, made popular by companies such as Blue

March 23, 2020

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Content Marketing For Each Generation

Millennials and Gen Z are surpassing Baby Boomers as the largest consumer group in the United States

March 16, 2020

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6 WAYS YOU CAN SUPPORT YOUR FRIENDS IN DIRECT SALES WITHOUT SPENDING MONEY

If you are a direct sales consultant, you know how important it is to have your friends’ support,

February 24, 2020

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How to use Hashtags Correctly on Social Media

If you’re on social media, you’ve more than likely noticed the use of hashtags on a variety of p

February 13, 2020

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The Five Types of People to Surround Yourself With

“Walk with the dreamers, the believers, the courageous, the cheerful, the planners, the doers,

January 28, 2020

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Make Your 2020 Business Resolutions More Meaningful by Taking Stock of your Wins and Losses in 2019

Whew! You’ve survived the holidays, and you’ve made it to 2020.  Hopefully, you’v

January 9, 2020

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How to save on shipping with all of those holiday returns

Shipping is one of the highest costs for online businesses. With large eCommerce retailers such as A

December 16, 2019

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How to Utilize Instagram for the Holidays

Christmas and Hannukkah are almost here. Though the holiday season will be over before we know it, y

December 9, 2019

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Why You Should Use Personalization and Segmentation in Your Marketing Strategy

The holidays are here. That means it’s time to ramp up your marketing efforts to take advantage of

November 18, 2019

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Google Search Tips to Attract Holiday Shoppers

You are no doubt preparing your business for the holiday season rush. For many businesses, this is t

November 11, 2019

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How to Create Your Own Benefits Package

While working for yourself has multiple perks like flexible hours, working from wherever you want, a

October 21, 2019

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What to Consider Before Choosing a Direct Sales Brand to Represent

In our last blog post, we talked about what you need to know before becoming an entrepreneur. If you

October 1, 2019

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Back-to-Basics Tips in a Digital World

With the rise of smartphones, social media, and Google, the world is overrun with digital marketing.

September 23, 2019

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What You Need to Know Before Becoming an Entrepreneur

By next year, it’s estimated that more than 27 million Americans will leave the traditional workpl

September 12, 2019

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How to Convert Followers to Customers Through your Facebook and Instagram Shops

Last week, we wrote about how to drive traffic to your website’s online store. But many of you may

September 3, 2019

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4 Ways to Increase Traffic to Your Website Store

Let’s just get this out of the way right now. Besides your family and close circle of friends, nob

August 22, 2019

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Get Over Your Sales Call Fears with These Tips

Go ahead, you can admit it. You’re intimidated by cold calling potential customers. The idea of pi

August 12, 2019

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How to Avoid the Summertime Business Blues

Summertime can be a tough time for independent contractors. While it’s traditionally the season wh

July 29, 2019

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Why Planning Your Next Event Using Eventbrite and Facebook Together Ensures Greater Success

When you planned your last event, how successful was it? Was the attendance what you had hoped? Or i

July 15, 2019

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5 Reasons You Should Attend That Next Conference

So, there’s a direct sales conference coming up and you’re thinking about not going. You’re sa

July 8, 2019

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How to Use Pinterest to Get More Sales

More than likely, you’re familiar with how Pinterest works. It’s a social media platform tha

June 24, 2019

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6 Ways to Spend Less on Great Promotion

You’ve begun to establish yourself in the direct sales world and you need to keep the momentum

June 17, 2019

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5 Ways to Encourage Your Team

If you’re a team leader in the direct sales industry, you know how difficult it can be to keep you

June 3, 2019

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6 Ways to Better Time Management This Summer

When you’re in direct sales, time management can be challenging, especially with summer approachin

May 20, 2019

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An Introduction to Content Marketing

In our last post, we introduced you to the concept of content marketing and how it could be useful w

May 13, 2019

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You’ve Got Customers…Now What? Keep Them Engaged

In our last post, we wrote about 3 Surefire Ways to Get More Customers. But what do you do once you

May 6, 2019

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3 Surefire Ways to Gain More Customers

When you’re starting your direct sales business, getting your first customers can be challenging.

April 22, 2019

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The Importance of Tracking Your Contacts

In the world of direct sales, your customer base makes or breaks your business. Keeping track of the

April 15, 2019

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How You Can Convert Shoppers into Paying Customers

As a member of the direct sales community, you have to play many roles. You’re a salesperson a

April 8, 2019

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Is Direct Sales Safe?

When starting a direct sales business, you’ll most likely have people warn you against the dangers

March 18, 2019

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Before Starting Your Direct Sales Business, Read These FAQs

Welcome to the world of direct sales! Working as an independent contractor is exciting, but it can a

March 4, 2019

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