How To Select A Website Builder
If you’re a direct seller and don’t have a website or online store, you’re missing out on a huge opportunity to capture a portion of the ever-growing eCommerce marketplace and its more than 227 million shoppers.
Websites serve as a marketing tool for your brand, but some are only used as an eCommerce site. Many direct sellers and online retailers take advantage of both, complete with a blog, about info, news and updates, and links to social media accounts, along with a heavily-populated online store.
So, where do you start?
Some popular direct sales companies such as Juice Plus, Herbal Nutrition, and Avon provide their distributors with websites and marketing tools to promote their businesses. However, if you work for a company that doesn’t, you can create your own using any one of the many website builders available online.
Three of the most popular website builders are Wix, Squarespace, and WordPress. While building your website may seem intimidating, these and other website-building products can make the process simple, with pre-designed templates and built-in marketing tools.
Let’s take a look at which ones might be right for your business.
Wix started as a simple drag-and-drop website builder but has evolved into one of the most popular eCommerce builders on the market. Its basic features are affordable with a range of subscription packages for website and eCommerce functionalities. Depending on how elaborate you want to get with your site, it can get expensive quickly. Wix offers hundreds of pre-designed templates, enabling anyone to build a beautiful website or online store quickly and easily. While customization is available, it is limited. Wix offers the ability to easily add product pages, categorization, and inventory tracking. Keep in mind, though, that you can only sell products on Wix, not services. And there is no abandoned shopping cart recovery. Marketing features include limited SEO optimization, email marketing campaigns, and a pretty solid logo design option that makes creating your business logo fast and straightforward. Wix claims to be responsive to any size screen, but in truth, it’s not, unless you adjust it manually. Wix is an excellent option for those who want a basic yet beautifully- and efficiently-designed eCommerce site.
- Simple drag-and-drop website design great for beginners
- Email marketing campaigns
- Robust logo design
- SEO and Google visibility available but limited
- Ecommerce options are limited
- You can’t switch templates once your site is published
If you’re curious about what an eCommerce website can look like on Wix, take a look at this example.