Squarespace

Like Wix, Squarespace is a drag-and-drop website builder. But when it comes to eCommerce functionality, Squarespace is much more powerful. Also, like Wix, it can get expensive the more functionality you add. It comes with everything you need to build an online store, including inventory management, and abandoned checkout recovery tools. Squarespace even offers eCommerce analytics that reports on page views and sales. It has built-in social media and SEO, email campaigns, banners, and other promotional tools, though these are limited due to the nature of drag-and-drop website builders. There are hundreds of design templates available, though the drag-and-drop features aren’t quite as robust as Wix. However, if you’re familiar with coding, you can use CSS to customize your design further. Squarespace also automatically adjusts your website to fit any size screen. If you’re looking for a simple yet robust website builder, Squarespace is a good option with basic eCommerce features offering powerful potential if you’re willing to pay just a bit more or increase your coding knowledge. 

Pros

  • Great customer support
  • Blog features including post scheduling and category organization
  • eCommerce analytics 

Cons

  • Customization is limited unless you know CSS
  • Price increases the more you customize
  • Limited SEO and marketing functionality 

Here’s a great example of an Advocare distributor using a Squarespace site to promote her business. 

WordPress

WordPress is used by more than 35% of all websites on the internet, which speaks to its popularity. However, unlike Wix and Squarespace, it’s not a drag-and-drop website builder. WordPress is free at its most basic level and allows you to create a website with premade design themes and other functions. WordPress offers four different packages for your needs.

WordPress is known for its thousands of plugins. Many of these are free, though there are plenty you’ll have to purchase. Plugins are simply extensions you add to your website to add whatever functionalities you want for your website. For example, if you’re going to build an eCommerce store, plugins such as Shopify and WooCommerce could be used. SEO isn’t a problem for WordPress, either, with its popular Yoast SEO plugin to help simplify the process. Though WordPress offers seemingly unlimited possibilities for your business, it isn’t perfect, as it is known for its security vulnerabilities. All in all, though, the sky’s the limit when it comes to using WordPress for your business. 

Pros

  • Ease of use
  • Will fit any budget depending on customization
  • Plugins with tons of potential

Cons

  • Can be intimidating with so many plugin and customization options 
  • Potentially expensive depending on customization and plugins
  • Security risks are high

Astra is a favorite WordPress theme used with eCommerce sites. Here’s how it can look when applied to a cosmetics website.

Follow NFICA on Facebook and LinkedIn for “news you can use.”

Share Share