6 WAYS YOU CAN SUPPORT YOUR FRIENDS IN DIRECT SALES WITHOUT SPENDING MONEY
If you are a direct sales consultant, you know how important it is to have your friends’ support, especially if they are just starting out. Consultants are responsible for building their business, which includes start-up costs, building their brand, and getting a solid customer base. This takes a lot of time and sacrifice. So, think about what your friends did to help you and return the favor twofold.
The sobering fact is that 20% of small businesses fail after the first year, and 50% fail after five years. The good news is, women-owned small businesses are growing and surviving!
There are plenty of ways you can help support direct sellers without spending money. Here are just a few:
Promote their business
Word-of-mouth marketing is one of the best ways to increase customer traffic for small businesses. Start a chain reaction by referring friends to buy from small businesses, like direct sellers. This word-of-mouth promotion doesn’t need to be a full-court press but instead can happen organically in day to day conversation. For example, during your cycling class, let your friends know that you tried a new energy drink that you like. Or take that hot new nail polish color with you to your next mani-pedi and tell the folks around you where you got it.
Share and comment on social media
Supporting small businesses doesn’t necessarily mean spending money. You can show your support by commenting on and sharing posts from and about their business. It increases engagement and brand awareness. If you share a favorite product, make sure you post a photo of it, write a caption of why you love it and how you use it, and then tag the seller and provide a link to their business page. This social sharing helps them gain potential new followers through an audience that may not otherwise have known about them or their products.