Content Marketing For Each Generation
Millennials and Gen Z are surpassing Baby Boomers as the largest consumer group in the United States. In response, major retail brands are now focusing their efforts on these younger generations, appealing to them in a variety of ways to gain their business.
As a direct seller, you can’t afford to cater your marketing efforts to one or two specific generations of buyers. It’s essential to understand how to communicate effectively with each generation and where to reach them.
Here’s some advice.
Gen Z’s oldest member is 23 in 2020
Gen Z is the largest generation in the US, now overtaking Millenials. Therefore, it’s essential to learn how to publish branded content that this demographic can embrace.
According to Forbes, video content is key. Generation Z prefers YouTube over all other social media platforms, and they also use YouTube differently than the generations before them. Gen Z uses YouTube to be entertained and as a de-stressing mechanism. So, what do you need to know about your video content?
Make your content personable and authentic. For example, tell your story about how you got into direct sales and why you feel passionate about the products you sell. Show how you and your friends use your products daily. Talk to your viewers and encourage them to leave comments so you can interact with them directly. Stay positive. Choose to tell the benefits of drinking a protein shake and not what will happen if your body doesn’t get enough protein.
Millenials youngest member is 24, and the oldest member is 39 in 2020
Millennials use mobile devices for almost everything, therefore providing a mobile-first experience is essential. This means designing your digital content around a mobile device first and a desktop device second. For example, size matters on your eCommerce website. Think about browsing your site with your thumbs on a four-inch screen. Buttons need to be large enough to be tapped with a finger and far enough apart, so you don’t accidentally click the wrong one. Keep your menus simple and your checkout forms as short as possible. Use accelerated mobile pages (AMP) for a faster and more optimized user experience. Here is more information on AMP.