WHY ADOPT INSTAGRAM POLLING?
In the ever-evolving Instagram world, polls have remained one of the most under-hyped features. Although not as buzz-worthy as reels, this feature deserves a spotlight moment. In today’s blog post, we will dive into ALL you need to know about polls and how they can help you move the needle on your entrepreneurial journey!
What are Instagram Polls?
Instagram polls is a story feature that allows you to engage with your audience through embedding an interactive sticker icon into your stories. Doing this will enable you to ask questions and receive real-time feedback from your followers. The feature is straightforward to use and should not go unutilized if you are trying to create a unique connection with your followers and potential customers. To locate this feature, head to your stories, take a picture, swipe up, and select “poll.” It’s as simple as that!
4 Benefits of Using Instagram Polls
Increased Engagement. As you may or may not know, the Instagram algorithm favors engagement. The more your content is interacted with, the more Instagram will push it! As a business owner, this is huge! By adding a poll sticker, you create an opportunity to increase engagement and therefore have your content seen by more people.
Build Connection. Utilizing the poll feature allows you to begin creating a unique, more intimate connection with your followers. Through this, you can learn about their preferences, personalities, and quirks. Doing this will enable you to understand the market better, making it easier to convert and generate money in your business.
Helps identify potential clients. When a person takes time to vote on your poll, this signifies a level of interest and engagement. Take note of who votes and focus on building a connection with those people. Doing this increases the chances of converting a follower into a customer!
Product development. Asking your audience questions about your products or services is a powerful way to create an irresistible offer. Doing this will provide you with insight as it relates to what your audience wants most!
Depending on the type of business you run, you can use polls to meet different objectives. Here are five examples of engaging polls you can use with your audience:
- “This or that” — Which do you prefer? A. Product #1 or B. Product #2
- “What’s your favorite” — What’s your favorite service I offer? A. Freelance Photography or B. My online course on editing pictures
- Question polls — How was your day today? A. Great! or B. It could have been better
- Feedback polls — What do you want to see more of on my page? A. Stories or B. Reels
- “Get to know me” — How old am I? A. 43 or B. 37
Take time to implement all different types of polls into your story content and see how your audience responds. Check out these great examples of polling ads. You will be surprised at the influx of responses you get! The truth is, people LOVE stating their opinion.
Overall, Instagram polls are a powerful way to get a pulse on your audience, their buying decisions, and what type of content they enjoy seeing from you.
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