Now that you know who uses Pinterest, you can use the following tips to direct your marketing efforts to these users to promote your business.
1. Sign up for a Pinterest business account.
If you don’t have a Pinterest business account, you need to sign up for one. Here’s a great article on how to start one. A Pinterest business account is valuable because it gives you access to Pinterest analytics, which feeds you important info on how well your pins are performing. With a business account, you can also apply for Rich Pins, which provides you the ability to include more info for your pins than an average account. You can pin five types of content — an article or blog post, a video, an app, a recipe, a product or a direct link to your site.
2. Share different kinds of content
Now that you have Rich Pins, you can pin those five previously mentioned kinds of content. And by all means, you should. Note that all pins should link to another site and include a visual component. The links you provide should point to the most relevant page, not just a homepage. Let’s delve deeper into some of the kinds of content you should pin and why:
- An article or blog post — articles and blog posts tend to do very well on Pinterest because they are informative. Make sure you include a main image with text on the image itself and write a description on why the article or post is relevant.
- Product pin – Among the most popular types of pins with the best ROI, product pins should contain pictures or videos of specific products that include links that take users directly to the site to make a purchase.
- Videos – If you already have a channel on YouTube, you can import videos to Pinterest from there.Tutorials and DIY content are among the kinds of videos that usually perform well.
- Infographics – Who doesn’t love infographics, right? Because they are so visual, they work really well on Pinterest. Just make sure your infographics meet the standards that work best on the platform, or else users won’t be able to read them.
3. It’s all about timing
The challenge with Pinterest, as with all social media, is getting your pins to stand out from the hundreds of other pins on Pinterest. The best way to achieve this is to strategically plan when you pin. According to data from Hubspot, the best time to pin is typically on Saturday morning. For fashion and retail, the peak time is Friday after 3 p.m.The worst time to pin is during normal working hours. But if you want to target your audience, use Pinterest analytics to look at demographics so you can better see how they spend their time on the platform.
4. Use professional, eye-catching images
Images are the most commonly used forms of pins on Pinterest. But it’s not enough to use just any image. The best ones are optimized for engagement. This means photos need to be the correct size. According to Digital Trends, you want a general aspect ratio to be 2:3 or 4:5. Also, the image needs to be visually stunning, enough to catch users’ eyes when scrolling. To see an example of a great pinned photo, check out what Wired has to say about the photo Paula Dean used for her cucumber, onion and tomato salad.
5. Quality copy makes all the difference
Though Pinterest is all about visual content, it doesn’t mean text isn’t useful. In fact, nothing could be further from the truth. While images can catch a user’s eye, the text draws the user in with a description that will help she or he decide if they want to click on the link or not. Without the right keywords for your pin, board, and profile descriptions, along with board titles, users will never find your pin. For the best results, your pin descriptions should be short and concise, with the important stuff you want to say at the beginning. They should also be written in a conversational style, not just loaded with a series of keywords. And lastly, your descriptions should persuade your readers to buy the product you’re selling by detailing what’s so great about it.
For more insights on how to use Pinterest to market your business, watch this video on 4 Ways to Use Pinterest to Drive Traffic and Grow Your Ecommerce Business by Neil Patel. Neil is the co-founder of Neil Patel Digital. He’s one of the internet’s top marketing influencers and is a New York Times bestselling author.
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