Pique your audience’s interest with attention-grabbing writing

Like the photos you post, the content you write has to capture your audience’s attention in just a few seconds or you’ve lost them. Whether it’s on Instagram, in a Facebook post or even in a Facebook Group, that means it needs to draw your readers in with engaging content that they can get something out of, like recipes or tips. You can even draw them in with humor or a great, heart-felt customer story. As you build a relationship with your audience, you can find ways to lead them to your shop by providing links to featured products. Remember, consumers are all about relatable, emotion-driven content.

Use live video to attract shoppers

Before we go into the different approaches you can take with live video, allow us to dazzle you with these stats:

Live videos tend to be much more authentic than pre-recorded ones. They allow you to show the more human side of your business. Ways you can showcase the products you are selling in your Facebook or Instagram store are:

  • Do a live demonstration of a featured product or service.
  • Interview a customer who’s used your products before in a live interview.
  • Perform a live Q&A taking audience questions.
  • Broadcast the premiere of a new product.

In each of these examples, you can share a link to the product you’re showcasing that leads directly to your Facebook or Instagram store.

Take advantage of organic and paid advertising.

So far, most of the tips we’ve provided contribute to organic advertising, which is a more cost-effective way to grow your audience but can be much more labor-intensive. Organic advertising can be a tough way to attract shoppers because it relies on interaction with your followers in a variety of ways such as comments, likes, shares, and direct messages. It also can take a lot longer to build your customer base, and it’s not necessarily guaranteed to work.

Though there is no guarantee paid advertising will get you more sales, it’s certainly a faster way to reach your intended audience.  You don’t have to break the bank to create effective Instagram and Facebook ad campaigns, depending on how often you want to run them. Paid ads offer you a wider audience reach and more control over who sees your content. Remember when we mentioned demographics earlier? This is where it comes in handy. With paid ads, you can specifically target certain audiences by age, gender, region and more. And if you have a store on both platforms,  you can create your ad and place it on both Facebook (including Facebook Messenger) and Instagram. And if you don’t want to create new content for your ad, you can always pay for the Boost option, which means you can make one of your already-existing posts more accessible to a wider audience, outside of your direct followers.

Lastly, if you use Pinterest, you can include links to your Facebook and Instagram stores on your boards. Of course, we offer more tips on how you can use Pinterest to get more sales in a previous blog post.

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