Why Planning Your Next Event Using Eventbrite and Facebook Together Ensures Greater Success
When you planned your last event, how successful was it? Was the attendance what you had hoped? Or is this your first one and you’re feeling a bit overwhelmed? One of the most challenging aspects of planning events isn’t necessarily figuring out the logistics of it (though that can be quite difficult at times, of course) but getting people to show up.
A lot of folks use Facebook’s Events page function to invite guests to their events. It’s a great way to create awareness. But let us stop you right there. Before you do that, create the event through Eventbrite first then sync it to Facebook.
There is a difference between an event you create through Facebook and one you create using Eventbrite together with Facebook. By creating an event in Eventbrite first and then linking it to Facebook, your event becomes supercharged, making it an Official Facebook event, boosting your event’s potential to be more discoverable on Facebook. Not only that, but it saves you time, especially if you’re publishing multiple events across several different platforms, and ensures a consistent marketing message.
Here’s how to do it:
Sync your Eventbrite and Facebook accounts
Before creating your event, you’ll need to create an Eventbrite account if you don’t have one already. When doing this, make sure you link your Facebook account to Eventbrite. Once you’ve set up your account and you’ve made sure it’s linked with Facebook, click the “Create New Event” button. Fill in all relevant information about your event. As your scrolling down, you’ll notice the “Link to Facebook” option, which links this specific event to Facebook, and in turn, creates an event page on Facebook. Go ahead and check that box.
Now hold your horses! Before you publish your event so that it goes live, make sure you have done the following:
- Use a clear, short name that represents the event so people know exactly what it is. Long names can often be cut off in mobile view.
- Choose a 2160×1080 (recommended by Eventbrite) cover photo that looks good at any size.
- Be as specific as you can about the location, time and category so Facebook can help promote your event. Facebook has certain standards that need to be met so your event can be discoverable. If your info doesn’t meet these standards, Eventbrite will let you know before linking to Facebook.
Now you are ready to publish. Go for it!
Once you publish your event on Eventbrite, a banner will come up that says, “Add to Facebook.” Go ahead, add it to Facebook.
Now that your Eventbrite event is synced to your Facebook account, guests can buy tickets to it directly on Facebook rather than being redirected to Eventbrite to buy them there. This improves the user experience and prevents fewer abandoned orders.