4. Feature perfect pairs

If you go into a brick-and-mortar store, you’ve probably had a salesclerk recommend a product that complements nicely with another product you’re thinking about buying. This is called “perfect pairing,” and it works on Instagram as well. This technique often results in higher sales, especially during the holidays, when people already tend to splurge on gifts for others, and maybe something little for themselves. Take a high-quality photo of two complementary products together, and in the description write about why they work well together. Pair a winter hat with a nice pair of gloves, or a sweater with slacks. Or if you sell beauty products, pair nail polish, and lipstick. Or a holiday-themed scented candle with bath salts. The idea is to create scenarios using the paired products in the photo with compelling, descriptive content underneath so your followers will have a hard time resisting the urge to buy two products from you rather than just one.

5. Announce last-minute deals and discounts

As we get closer to Christmas and Hannukkah, consumers are going to be on the lookout for last-minute bargains. As they are feeling pressure to get gifts for everyone on their lists, your audience will tend to be more impulsive. Use high-quality photos and videos on Instagram to promote any sales and discounts you’re running. Add a note in the description to let your followers know where to find the deals or include a coupon code.

6. Run ads on Instagram

When you run an ad on Instagram you have a variety of options to choose from, all of which can be quite effective in reaching your target audience. You can choose Carousel ads, which allow you to feature multiple scrolling images, story ads, or collection ads, which is a combination of photos and videos around a certain theme or use the popular stories ad that complements your feed content. SImple photo and video ads are available as well. It’s estimated that 3 out of 4 Instagram users will interact with an ad on its platform. While pricing can vary on Instagram ads depending on the time of year (the same goes for Facebook ads), it’s a good use of your money with that kind of return.

While you’re creating your last-minute holiday Instagram campaigns, don’t forget to use eye-catching images and hashtags when needed to drive even more traffic to your online store.

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