Back-to-Basics Tips in a Digital World
With the rise of smartphones, social media, and Google, the world is overrun with digital marketing. For your small business, it’ll be tough not to get lost in the shuffle when it comes to your online advertising efforts.
In a 2016 Econsultancy survey, just 22% of businesses saw decent conversion rates in their digital marketing campaigns. That was three years ago. Think of how much more crowded the digital space is now. While we’re not saying it’s impossible to get your business noticed in the digital world, we are saying it’ll be a lot of work.
But there are other—shall we say—old-school ways to promote your business that might prove more effective than running the risk of blending in with thousands of different brands and companies. They all involve the physical world and more face-to-face social interaction. You know, the way we did it before the rise of the internet.
Ready to get back to basics? Let’s go!
People love to save with coupons
Remember the days of getting the Sunday newspaper and spending hours clipping coupons for the week’s shopping? Or getting an unexpected coupon to save 20% on your next purchase at your favorite store? There’s a lot of power that comes from that little slip of paper. Though you can get digital coupons online all of the time, there’s a sense of accomplishment when we hand over a paper coupon, see the cashier acknowledge it and then deduct the discount in front of us. Let’s look at some statistics:
- According to RetailMeNot, 81% of Americans say finding a great deal or offer is on their mind during their shopping process.
- 92% of shoppers are always looking for deals, according to Hawk Incentives.
- Coupons and discounts are the top-ranking tactics for customer loyalty with 61% of shoppers claiming they use them, says Expedia Affiliate Network.
While you may be tempted to give shoppers (or loyal customers) a digital coupon, you run into the additional step of requiring customers to download and print them, decreasing the chance it will get used. By handing out paper coupons to folks on the street or at events, it makes the process easier for them to use because it’s right there in their pocket or purse. Need a way to create and print coupons? Canva offers a great coupon-design tool. Here’s another terrific resource for creating and printing your coupons.
Hand out flyers
Flyers are one of the oldest ways to market and advertise your business. The trick is to approach it with a strategy. You’ll want to populate your flyer with eye-catching design and tight, professionally-written copy that gives the reader info about your products and company. You’ll also want to include a call-to-action, something for the reader to do before he or she crumples your flyer up and throws it away. Maybe add a limited-time promotion or a discount if they sign up for your newsletter or connect with you on social media.
If you’re feeling inspired, make your flyer stand out by making it something the reader will want to keep. Remember, this is a way people may initially learn about your business, so first impressions count. Make your flyer reflective of your company. If you sell art-related products, then make your flyer something they’ll want to hang up and keep. If you are selling beauty products, spray your flyer with a lightly-scented perfume you sell or attach a makeup sample to it. Get creative! Be bold! Just because it’s an old-school technique doesn’t mean you can’t be innovative.
When you’re ready to print, research local printers and price compare. Or use an online company like Vistaprint, which typically offers specials and has great printing tips. Finally, when you’re ready to hand them out, think about where your intended audience will be. Maybe at a local business event, a neighborhood party, or even outside of your favorite store.