The Importance of Tracking Your Contacts
In the world of direct sales, your customer base makes or breaks your business. Keeping track of these current and potential contacts is essential to the success of your business. But if you’re not an organized person to begin with, this can be one of the most challenging aspects of your business.
Many things can happen when you don’t keep track of your contacts. The most obvious is you’ll lose potential sales if you’re customer info isn’t readily available. Not only that, you’ll risk the opportunity to build relationships with your customers, which helps garner repeat sales, affecting potential ongoing cash flow.
But say you’re able to find that contact info you need to make that sale. You’ve most likely wasted minutes to hours looking for that info rather than using that time growing your business, either by selling, working on your marketing strategy or networking. Remember, in the direct sales business, time is money.
Maybe this hasn’t happened to you. Perhaps you have your own system of doing things. You thrive in the chaos of disorganization because it’s how you’ve always worked. But what happens when your business starts to thrive? It’s easier to work in an unorganized way when you don’t have a lot of customers. But once you begin to build your contact list, managing it becomes more difficult when you’re unorganized. You’ll not only start to lose contacts and time, but you’ll also start to lose orders, or confuse orders between customers. And that’s when your lack of organization affects your customer service.