In our last post, we wrote about 3 Surefire Ways to Get More Customers. But what do you do once you’ve got a substantial list of current and potential customers to contact?

You keep them engaged, that’s what.

Make it About Your Customer

Here’s the thing. Of course you want to publicize the products you’re selling. And let’s face it, you’re always selling something, right? It’s why you got into direct sales to begin with. But like you, customers and potential clients don’t want to be inundated with messages about the products you’re selling all of the time. Sure, it’s good to do that regularly, especially when you’re having a sales event, throwing a party or highlighting new products in your inventory. However, keeping your customers engaged with you and your company involves more than just blatantly promoting yourself. Not only will your audience become bored with the same information, but you might even start to lose customers. There has to be something else in it for them besides the products you’re selling.

There’s a way to keep your customers engaged and at the same time, promote yourself and your products without talking about yourself all the time.

Confused? Keep reading.

It’s Not About You, Yet it is.

Nobody likes someone who is all about themselves. Do you like to go to a party and listen to someone talk about how great they are all the time? Your audience isn’t going to want to hear it, either. Instead, make it about them. What are you offering that only you can give them? You’re offering great deals on products, but you can also offer them knowledge, and you can offer them an experience.

This is called content marketing. Here’s how it works.

Content marketing is a strategic effort focusing on consistently creating and sending out relevant information to a specific audience that ultimately wins you more paying customers. Usually, this info is educational, giving current and potential customers advice and tips they can use to better their lives in some way, to help solve their issues, whether it’s directly or indirectly related to the products you’re selling. The more content you put out, the more your audience will begin to see you as a thought leader, an expert in your field. As you build more trust, the more comfortable your clients will feel to keep buying your products. Because you know what you’re talking about, and they know it. And then you’ll watch your audience continue to grow.