Facebook polls are a great way to increase engagement with your brand and inform business decisions. However, many small business owners, independent contractors, and freelancers overlook or underestimate this feature.

If you’ve never used Facebook polls, or if you’re wondering where on Earth the option to create a poll went, you are not alone. Facebook changed its polling system, leading some people to believe that the polling feature was removed entirely. Luckily, you can still create a poll in a Facebook Group or on your Facebook Story, and there is even a workaround that will let you continue to post polls from your business page.

Why You Should Be Using Facebook Polls

Create Engagement

Polls are an excellent way to give customers a voice and show them that you care about what they have to say. Businesses used to go to great lengths to create this type of interaction with survey campaigns over the phone or on the street with a clipboard and pen. Now, you can achieve the same results with just a few clicks.

Gather Feedback

Facebook polls also provide valuable insight into which aspects of your business make customers happy and which aren’t being received well and need to be changed. You might even discover a need for a product, service, or feature you hadn’t considered yet.

How to Create a Facebook Poll

Group Polls

It’s still easy to create a poll in a Facebook group, as long as you have admin privileges for that group. To create a group poll, log in to Facebook and navigate to the group page you want to poll, then follow these steps:

1. Click on the “create public post” field. The post creation window will appear.
2. Click on the three horizontal dots in the lower right corner of the post creation window. A list of options will appear.
3. Click the poll button in the list of options. A poll creation window will appear.
4. Set up your poll and click “post.”
5. If you want to include more than the default three answer choices, you can add more from the options menu that you can access by clicking on the three horizontal dots in the lower right corner of the poll creation window.

Business Page Polls

Posting a poll on a business page is a little trickier but can still be accomplished. From the business page on which you want the poll to appear, follow these steps:

1. Click on “publishing tools” in the sidebar on the left side of the page. A list of your published posts will appear.
2. Click the “create post” button in the top left corner of the “published posts” page. A post-creation window will appear.
3. If you don’t see the option to create a poll, click on the settings gear icon in the lower-left corner of the post creation window to access additional settings.
4. Choose “classic post creation tool” from the additional settings. The old version of the post creation window will appear.
5. Click on the three horizontal dots on the right side of the old post-creation window. A list of options will appear.
6. Click the poll button in the list of options. A poll creation window will appear.
7. Set up your poll and click “share now.”

Creating a poll from your business page offers some additional options that aren’t available when creating a group poll, like the option to schedule a poll to be automatically posted at a later time. Unfortunately, business polls are limited to just two answer choices. 

Personal Page Polls

You can also post a poll on your personal Facebook page using your Facebook story. The option can be found within the list of stickers accessible at the top right of your screen when creating a new story post. However, story polls have minimal customization options, and it might be best to post polls from a business page instead.

Facebook polls may be harder to access than before, but the feature is still available. Now that you know where to look, you can start using Facebook polls to interact with customers and expand your business’s reach.

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